Why should you blog? What should you put in a blog? How do you structure a blog? How to get started… 

I came across these notes I made a while ago for a presentation about blogging. Thought they might still be useful to someone.

A blog is a revolution in publishing. Before blogging, if an organisation wanted to tell people about the work they did, they’d press release it and send it to journalists who would chop it up and rework it and publish in the press. The organisation has little control over how the information is presented or used.

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